UNDP has committed funding support to the Government of India (Ministry of Tourism) for the Endogenous Tourism initiative. The Project seeks to promote local culture and craft based eco-tourism for sustainable livelihoods and integrated rural development during the 10th Five Year Plan.
The primary facilitation by the Endogenous Tourism Project is for Capacity Building/Direct Training, thereby enabling low-income village communities create and articulate their skills from within. The Project’s employment potential focuses on low-income rural communities, women, unemployed youth and disadvantaged groups. This also conforms to the two themes prioritized by the Government for the United Nations Development Assistance Framework during 2003-2007: gender equality and strengthening of decentralization.
Targeted at both the domestic and international visitor, this alternative model supports the Rural Tourism objectives of the National Tourism Policy. It runs alongside conventional tourism models with the rural poor being the target beneficiaries.
The Endogenous Tourism Project thus aims at developing strong community-private partnerships. As part of UNDP’s Sustainable Livelihoods theme, the Endogenous Tourism approach will initiate and build upon community-level initiatives to address issues of poverty. By group mobilization, built around locally owned income-generating activities, the Project will also attempt up gradation of skills and open up access to credit and resource support.
The new tourism models promoted by the Endogenous Tourism Project will be community-owned, culturally expressive and environmentally sustainable. The Project will thereby develop a new Indian brand of tourism based on the rural lifestyle experience.
India’s heart lies in its villages. Every rural community is steeped in folklore and indigenous craft.
Ministry of Tourism, Govt. of India and the United Nations Development (UNDP) in India have partnered the promotion of the Hodka rural location, under the endogenous Tourism Project. The initiative aims to enable the local community to introduce visitors to their art and craft, culture and natural heritage. (Click on the Link for Detail information on Endogenous Tourism Concept: ETC
Hodka is one of the 31 villages in India that is hosting a new tourism experience – where tourists will be hosted by an artisan community. Shaam-e-Sarhad is a tourist camp, built, owned, and managed by the Hodka community. Tourism could enable the community to improve the quality of their life by creating more livelihood options while also enabling them to conserve and further develop their unique culture. ‘Endogenous Tourism’ projects are promoted by the Ministry of Tourism, Government of India and the United Nations Development Programme (UNDP) in collaboration with the District Collector, Hodka village community and Kutch MahilaVikasSangathan (KMVS) in partnership with other NGOs of Kutch.